Kelly Edvalson

Enterprise, Software, and Platform Architect

Selected projects from 19 years of designing the systems behind enterprise solutions and SaaS platforms. Each one lists what I did and what it changed.

Summary

I set the architecture strategy, standards, and guardrails that help engineering organizations design, scale, and ship with confidence. My work spans back-end and API architecture, distributed event-driven systems, enterprise data, cloud-native AWS, and AI-first platform design.

Recently that has meant treating AI as a first-class architectural concern, alongside monolith-to-microservice modernization, domain-driven design, and cloud migration. I also mentor architects and engineers.

Titles

  • Platform ArchitectOrigami Risk · 2024 – Present
  • Enterprise Architect, Senior IT ArchitectScentsy · 2020 – 2024
  • Software ArchitectScentsy · 2016 – 2020
  • Software EngineerScentsy · 2010 – 2016
  • Web DeveloperValice · 2009 – 2010
  • Web ProgrammerIntegriNet Solutions · 2007 – 2009

Projects

  1. Performance and flash-sale readiness

    Scentsy · 2016 – 2024

    • Created, hired, and led a system performance team focused on performance and availability.
    • Took corporate websites to 100,000+ concurrent users and 70,000+ orders per hour.
    • Made multi-million dollar e-commerce flash sales possible.
    • Onboarded a load test framework built on locust.io (Python) and deployed on AWS ECS on Fargate.
    • Performance
    • Load testing
    • locust.io
    • ECS Fargate
  2. Data center exit to AWS

    Scentsy · 2020 – 2024

    • Designed the future state of IT inventory and hosting platforms.
    • Guided a multi-year effort that deprecated three self-managed data centers.
    • Migrated workloads to the AWS cloud.
    • AWS
    • Cloud migration
    • Hosting strategy
  3. Monolith to microservices

    Scentsy · 2016 – 2024

    • Led a multi-year overhaul that broke a monolith into smaller, independent components.
    • Applied domain-driven design and data integration standards to set service boundaries.
    • Each component deploys at any time through continuous deployment, with autonomous team ownership and less risky releases.
    • Promoted CI/CD, infrastructure as code, and continuous delivery, moving teams to multiple deploys per day.
    • Ran IT-wide brown bags and book clubs on monolith to microservices and event-driven design.
    • Domain-driven design
    • Microservices
    • CI/CD
    • Infrastructure as code
  4. Event-driven data integration with Temporal

    Origami Risk · 2024 – Present

    • Designed an event-driven data integration strategy using Temporal.
    • Spans development environments and enables distributed data integration and connectivity.
    • Contributed distributed data design to reimagine data integration at scale across Origami clients.
    • Temporal
    • Event-driven
    • Distributed data
  5. Central identity and API security

    Origami Risk · 2024 – Present

    • Designed a plan to migrate a backend application's user context to Auth0 as a central identity provider.
    • Designed and contributed to the API security strategy on cloud-native services.
    • Auth0
    • OIDC/OAuth2
    • API security
  6. Application templates and engineering standards

    Origami Risk · 2024 – Present

    • Designed standards and guidelines for distributed, event-driven, and microservice applications.
    • Designed application templates that help teams deploy faster while setting guardrails against system sprawl.
    • Implemented a code health platform to track and improve engineering code quality.
    • Platform engineering
    • Standards
    • Code health
  7. Application modernization

    Origami Risk · 2024 – Present

    • Contributed distributed designs for major application modernization initiatives that launched successfully.
    • Planned refactors and modernization roadmaps with platform engineering teams.
    • Mentored architects and engineering groups on distributed systems, domain-driven design, and modernization refactors.
    • Modernization
    • Distributed systems
    • Mentoring
  8. Mobile app architecture

    Scentsy · 2020 – 2024

    • Designed the end-to-end system architecture for a new React Native mobile app.
    • Backend built on API Gateway, Lambda, DynamoDB, and SQL on RDS.
    • Expected to drive tens of thousands of new user engagements and millions of dollars in revenue.
    • React Native
    • API Gateway
    • Lambda
    • DynamoDB
    • RDS
  9. Modern data architecture

    Scentsy · 2020 – 2024

    • Designed a data architecture for future growth using AWS best practices for a data lake.
    • Paired the data lake with a Snowflake data warehouse.
    • AWS data lake
    • Snowflake
    • Data architecture
  10. IT roadmaps and architecture governance

    Scentsy · 2016 – 2024

    • Built yearly IT roadmaps with senior IT leadership and business stakeholders to align architecture with company goals.
    • Defined software and technology standards across all IT domains, improving consistency and support from DB, DBA, and DevOps teams.
    • Designed efforts to maintain PCI, GDPR, and ADA compliance.
    • Led proofs of concept and guided teams through vendor selection.
    • Roadmaps
    • Standards
    • Compliance
    • Vendor selection
  11. Sequence Tree Collaboration Process

    Scentsy · 2020 – 2024

    • Created a lightweight, innovative approach to project management.
    • Its own website is coming soon.
    • Project management
    • Collaboration
Earlier projects, 2007 – 2016
  1. Full-stack e-commerce systems

    Scentsy · 2010 – 2016

    • Built full-stack systems with C#, .NET, Windows Server, MSSQL, jQuery, Knockout.js, SASS, and LESS.
    • Mentored an engineering team delivering major user-facing features on tight deadlines.
    • Integrated data between vendor software and in-house databases.
  2. Reusable DotNetNuke modules

    Valice · 2009 – 2010

    • Built reusable modules in C# and VB.NET for e-commerce, real estate, and other industries.
    • Made existing modules more user-friendly and secure, and built custom applications offered to clients as services.
  3. Custom business applications

    IntegriNet Solutions · 2007 – 2009

    • Designed and built web applications for small and medium-sized businesses with C#/ASP.NET and ColdFusion.
    • Designed MSSQL databases, desktop applications, and reporting systems.

Contact

Interested in architecture, platform strategy, or AI-first engineering? The best way to reach me is email or LinkedIn.

kellyedvalson@gmail.com